LG BX 55 139.7cm (55 Inch) 4K Ultra HD OLED Smart TV

LG BX 55 139.7cm (55 Inch) 4K Ultra HD OLED Smart TV brings to you the power of self-lit technology for an immersive viewing experience. When 100 million sub-pixels come together, what you get is a spectacular vision with deeper blacks, intense colours and contrast. What even widens your viewing horizon is the bezel-less design with modern edges, that expands your entertainment area while complementing the aesthetics of your home. Now experience smooth motion, sharp images and swift response in your LG OLED TV. It's also certified as Eye Comfort Display and Low Blue Light Display, so your kids never face any strain or fatigue while enjoying their favourite shows on the large screen.

Responsive Performance
There's no fun in watching movies if your TV isn't fast enough. LG BX 55 139.7cm (55 Inch) 4K Ultra HD OLED Smart TV comes with the revolutionary a7 Gen3 AI Processor that analyses and optimises images on the screen to make them more realistic and immersive. With AI ThinQ, your LG TV makes life easier. Built-in Alexa and Google Assistant natural voice recognition, your Smart TV turns into a central hub where you take control of your Home IoT ecosystem with simple voice commands. Get a competitive edge while gaming as this LG TV is the first to be NVIDIA G-SYNC compatible and while HGiG delivers impressive gaming graphics. This LG TV becomes the ultimate gaming option for you with more stutter-free and lag-free gaming experience with 1ms response time and when paired with a higher frame rate, VRR, ALLM, and eARC with HDMI 2.1 support. This Self-Lit OLED is also for the sports enthusiast in you. With LED Motion Pro feature, all fast-paced sports movement is featured without any motion blur. This smart tv also alerts you about big games and news that you might have missed. 

True Cinematic Experience
With LG BX 55 139.7cm (55 Inch) 4K Ultra HD OLED Smart TV's Dolby Vision IQ and Dolby Atmos, watch content as it was meant to be. From brightness to colour to rich audio, this smart tv offers all. For better sound experience, you can always add two more Bluetooth speakers, to create a surround sound system for the major sports telecasts. With The Filmmaker Mode, you watch see and watch the creation as intended by filmmakers with their artistic intent. Never get bored when you have a wide array of apps and content to choose from Apple TV, Netflix and Disney+.Disney+ opens the portal to another world for your family. From Pixar, Marvel, Disney to the first time the entire Star Wars legend on a single platform surely changes the meaning of entertainment